Sports teams spend hours each week practicing unique end-of-game situations and crazy situational plays that may never get utilized. Why? Because if a game comes down to the last play, there isn’t time to practice, there is only time to execute.
The teams that practice these rare situations often have amazing results and win close games, while the teams that only practice for “normal” game situations must rely on luck.
Do you regularly practice for the rare situations and customer requests in your business? Are you and your staff prepared for how you’re going to handle every situation?
My guess is no.
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