Okay, I admit it: I’m writing this more for me than for you. But you might get something out of it anyway. 
We marketers are selfish, selfish beings. 99 times out of 100 we create new products and marketing campaigns because of what we want, rather than in response to what consumers need.
Sure, as diligent, Seth Godin-trained marketers, we try to demonstrate how our product addresses consumer needs and desires by showing all of the benefits it provides, but usually only after we’ve created the product or at least defined our end goal. That is too late in the game.
Successful marketing campaigns start with products that are created in response to real consumer desire (rather than creating the desire after the fact).
“But wait,” I hear you say. “If I could just get 1,000 people to buy at $197, that’s like $197,000, and my product is a bargain at that price!”
As true as this may be, if that’s how you’re thinking, you’re at the wrong end of the equation, and I seriously doubt your ability to get 1,000 people to buy. Even marketers like Brian Clark think about consumer desire first, despite his huge tribe that will buy just about anything he stamps his name on.
I think the over-abundance of Internet marketers and “make millions now” products have created an opportunity for those of us who are creating authentic valuable content. The trick is getting noticed in a sea of free products and $1 trials, and the way to do that is to begin with what consumers need most: products that are truly created for them (and killer JV partnerships).
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