What’s your March Madness?

Last Thursday marked the start of my favorite non-family annual event: the NCAA Men’s Basketball Tournament. I’ll admit that I’m a little crazy for college basketball, but I look forward to the tournament each year from September until the beginning of March.

This year my basketball craze got me thinking: what’s your March Madness? What event or promotion does your business have that customers look forward to?

Here are a few examples of companies with events that create March Madness-like buzz:

McDonald’s has annual promotions featuring the McRib, Shamrock Shake, and Monopoly
Our jewelry store has a customer appreciation month in October, with 10% off in-stock jewelry
A restaurant has a special Mardi Gras menu on Fat Tuesday each year (and a Thanksgiving dinner burrito called “The Gobbler” that has turkey, stuffing, mashed potatoes, gravy and cranberry sauce all wrapped together in a tortilla – amazing!)
A well-known area lawyer throws legendary “who’s who” July 4 parties at his historic home
Our natural food store takes 10% off all wellness products the first Tuesday of each month

So what events do your customers look forward to each year (or each month)?

Photo by Beau B via Flickr.