Comments on: What You Don’t Know About Branding http://www.drewschiller.com/blog/what-you-dont-know-about-branding/ Marking, Business and Web Design. Fri, 05 Mar 2010 17:31:30 -0600 http://wordpress.org/?v=2.9.2 hourly 1 By: Drew Schiller http://www.drewschiller.com/blog/what-you-dont-know-about-branding/#comment-93 Drew Schiller Thu, 21 May 2009 20:46:10 +0000 http://www.drewschiller.com/?p=554#comment-93 Excellent point! Employee morale is an often-overlooked component to creating the brand culture. How can you expect your customers to repeat your brand message until each and every employee in your company is able to? Excellent point! Employee morale is an often-overlooked component to creating the brand culture. How can you expect your customers to repeat your brand message until each and every employee in your company is able to?

]]> By: b160allen http://www.drewschiller.com/blog/what-you-dont-know-about-branding/#comment-92 b160allen Thu, 21 May 2009 19:32:59 +0000 http://www.drewschiller.com/?p=554#comment-92 Drew,<br><br>Agree with all of these points. I would also add another overlooked facet of branding which is the culture created for the employees inside your organization. All great brands are built from the inside out. Just look at 2 of your examples in Google and Zappos. When your employees buy into the brand and are treated exceptionally they live that brand for the customer as well. Drew,

Agree with all of these points. I would also add another overlooked facet of branding which is the culture created for the employees inside your organization. All great brands are built from the inside out. Just look at 2 of your examples in Google and Zappos. When your employees buy into the brand and are treated exceptionally they live that brand for the customer as well.

]]> By: Drew Schiller http://www.drewschiller.com/blog/what-you-dont-know-about-branding/#comment-66 Drew Schiller Thu, 21 May 2009 15:46:10 +0000 http://www.drewschiller.com/?p=554#comment-66 Excellent point! Employee morale is an often-overlooked component to creating the brand culture. How can you expect your customers to repeat your brand message until each and every employee in your company is able to? Excellent point! Employee morale is an often-overlooked component to creating the brand culture. How can you expect your customers to repeat your brand message until each and every employee in your company is able to?

]]> By: b160allen http://www.drewschiller.com/blog/what-you-dont-know-about-branding/#comment-65 b160allen Thu, 21 May 2009 14:32:59 +0000 http://www.drewschiller.com/?p=554#comment-65 Drew,<br><br>Agree with all of these points. I would also add another overlooked facet of branding which is the culture created for the employees inside your organization. All great brands are built from the inside out. Just look at 2 of your examples in Google and Zappos. When your employees buy into the brand and are treated exceptionally they live that brand for the customer as well. Drew,

Agree with all of these points. I would also add another overlooked facet of branding which is the culture created for the employees inside your organization. All great brands are built from the inside out. Just look at 2 of your examples in Google and Zappos. When your employees buy into the brand and are treated exceptionally they live that brand for the customer as well.

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