The point of the article wasn't to diss anyone, but to talk about how we evaluate design in general. As I say in the post, “aesthetics play a large role in what makes a design successful …”

My point in this post was not to take anything away from your efforts, but to look at how we all evaluate commercial design. I appreciate you sharing your insights into how you created that campaign.

Cheers! – Drew

http://www.recreant.net/images/poster_1.png
http://www.recreant.net/images/poster_2.png
http://www.recreant.net/images/poster_3.png

I want to clarify this piece was not rejected by the client outright but was not used because the artwork involved could not be cleared by the copyright holders.

That said, the questions you propose are good. Audience was our #1 consideration on this project. The client wanted to reach 18-21 year old men and the approach we found most effective with our test groups was humor. Thinly-veiled “dick jokes” to be blunt.

The intention was to create a campaign that was a bit crass and humorous to get young men laughing and talking, but more importantly thinking about why this sort of misogynistic behavior is ridiculous. I can assure you the art was the final consideration, settling on a style our test group found aesthetically interesting.

The point of the article wasn't to diss anyone, but to talk about how we evaluate design in general. As I say in the post, “aesthetics play a large role in what makes a design successful …”

My point in this post was not to take anything away from your efforts, but to look at how we all evaluate commercial design. I appreciate you sharing your insights into how you created that campaign.

Cheers! – Drew

http://www.recreant.net/images/poster_1.png
http://www.recreant.net/images/poster_2.png
http://www.recreant.net/images/poster_3.png

I want to clarify this piece was not rejected by the client outright but was not used because the artwork involved could not be cleared by the copyright holders.

That said, the questions you propose are good. Audience was our #1 consideration on this project. The client wanted to reach 18-21 year old men and the approach we found most effective with our test groups was humor. Thinly-veiled “dick jokes” to be blunt.

The intention was to create a campaign that was a bit crass and humorous to get young men laughing and talking, but more importantly thinking about why this sort of misogynistic behavior is ridiculous. I can assure you the art was the final consideration, settling on a style our test group found aesthetically interesting.

Whether designers like it or not, you're right – “form follows function”.

“Design without a marketing direction and purpose is just art…and art's not going to make your client or you any money in the long run”.

Great post here my friend, feel free to check out what I am doing at http://www.beingastarvingartistsucks.com, I bet you'll enjoy it. Hope to hear from you – I'll be sure to stop back.

@JeremyTuber