May 7, 2009
Your website is your most valuable employee. Let’s call her Wanda; Wanda the Website.
Wanda is the 24×7 liaison to your customers; working in 194 countries on evenings, weekends, holidays, while you’re on vacation, when you’re in meetings—she is always available.
Here’s the thing about Wanda: she can be the ideal employee. When you tell her about [...]
Read the full article →
April 24, 2009
While at a commercial design awards event a couple of months ago, I discovered that the submitted work was judged strictly on aesthetics. In fact, the “Judges’ Choice Award” went to a design that was rejected by the client because the design solved the problem in a way that was ineffective for the target audience. was [...]
Read the full article →
