May 13, 2009
Last month, Google became the world’s first $100 billion brand. Does that mean that its assets are valued at $100 billion? No. So does that mean its annual revenues total $100 billion? No. In fact, Google’s 2008 revenue was around $22 billion, and its 2008 total assets were valued at around $32 billion. Those two [...]
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April 3, 2009
Seth Godin offers great insight today into how nearsighted marketers have ruined the trust many people have for different industries. He concludes:
“Selfish short-sighted marketers ruined it for all of us. The only way out, I think, is for a few marketers to so overwhelm the market with long-term, generous marketing that we have no choice but [...]
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