Drew Schiller

Posts tagged as:

story

Always start with a story

February 24, 2009

Business plan guru Tim Berry wrote a post last week on his Up and Running blog that really hit home with me. Tim was listening to a number of pitches from companies looking for angel investments, and he realized that by the time many of the presenters were about halfway through their allotted ten minutes, [...]

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It’s all in the name: TV.com versus Hulu

February 5, 2009

I had never heard of TV.com until about a week or two ago when I saw an ad on NYTimes.com. Well, I say I’ve never heard of it, but it’s just as likely that I simply don’t remember it.
I remember exactly when I heard about Hulu.com from my good friend Alan who said it was [...]

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Branding lessons from the Obama Administration Part 1 – The Story

January 21, 2009

This is the first in a three-part series in which I will look at how Barack Obama and his staff are branding America during his tenure in the White House. Whatever your political views, the Obama Administration is directing one of the largest budgets in the world and has arguably the most difficult marketing task [...]

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Do you want to be lovable or predictable?

January 19, 2009

A small company with passionate customers has different branding goals than a company trying to become a significant market competitor. Seth Godin writes that companies can either be loved by a small but vocal group of people, or they can be “less annoying” to reach a larger share of the market. This is an interesting [...]

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