March 5, 2010
After my last post about the psychology of body language mirroring, my old high school friend Sidney commented that since most of his sales calls are over the phone, he uses a technique called verbal mirroring (or vocal mirroring). You use this technique to match the tone, intensity and jargon of the person you are speaking [...]
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January 27, 2009
In art school, designers are taught the Gestalt psychology principal that a whole is greater than the sum of its parts. To put the idea in layman’s terms, it means that if you put a collection of seemingly unrelated shapes in close proximity to each other, your brain will view this as a new object, [...]
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