Drew Schiller

Posts tagged as:

psychology

Success … Guaranteed

March 14, 2010
Thumbnail image for Success … Guaranteed

If you were guaranteed success doing whatever you wanted, what would you do? Evolutionary psychology tells us that our brains like to sabotage us when we think about making changes in our lives. You see, our minds enjoy the status quo. They prefer situations that are “expected” and actions that “normal.” According to evolutionary psychologists, this [...]

Read the full article →

The Psychology Of Verbal Mirroring Used By Top Sales Professionals

March 5, 2010

After my last post about the psychology of body language mirroring, my old high school friend Sidney commented that since most of his sales calls are over the phone, he uses a technique called verbal mirroring (or vocal mirroring). You use this technique to match the tone, intensity and jargon of the person you are speaking [...]

Read the full article →

Your brand is greater than the sum of its parts

January 27, 2009

In art school, designers are taught the Gestalt psychology principal that a whole is greater than the sum of its parts. To put the idea in layman’s terms, it means that if you put a collection of seemingly unrelated shapes in close proximity to each other, your brain will view this as a new object, [...]

Read the full article →