March 10, 2009
When I played tennis in high school, my coach taught me that my serve would only be as effective as my follow-through. When I followed through the stroke completely I had a good serve, but when I stopped my swing short I would miss-hit the ball and the shot became unpredictable (and it usually landed [...]
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January 26, 2009
This is the third in a three-part series in which I look at lessons we can learn from how Barack Obama and his staff are branding America during his tenure in the White House. If you haven’t already, check out part 1 (brand story), and part 2 (brand communication).
The Obama Administration’s Brand Execution
In part 2 [...]
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