Drew Schiller

Posts tagged as:

positioning

Marketing the Marketer

December 31, 2009

Every artist, designer, writer, marketer, and small business owner will tell you that promoting themselves is the most challenging task they will ever undertake. There is just something incredibly terrifying about labeling yourself for the world.
“But that’s not all I am,” your creative mind thinks while trying to distill your life’s work into five sentences, [...]

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Don’t Be A Dime A Dozen

June 8, 2009

Answer this question: What business are you in?
If you answered with the type of product you sell (i.e., “I’m in construction”), you’re wrong. Products are commodities, and companies that focus only on the products are a dime a dozen. Companies that focus on the service they deliver have the opportunity to create uncontested market space.
Every [...]

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How To Create A More Memorable Brand

May 29, 2009

Last week, I was asked, “Is it getting more difficult for people to remember your brand’s message?”
The short answer is, “yes.” Let’s look at some of the factors that make it difficult to be remembered today than in the past.
What You’re Up Against
Competition is always increasing, and it’s not just from traditional sources (i.e., you [...]

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What You Don’t Know About Branding

May 18, 2009

“Honestly,” the college professor said to me about the branding course he was asked to teach, “I only have six seconds worth of material: follow through on your promises and provide great service. What else is there?”
The professor is basically correct: building a brand requires you to deliver on your promises with excellent service. It’s [...]

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