March 4, 2009
As the economy continues to slump, it’s no secret that consumers spend less. To counter this, many businesses offer discounts and increase their marketing efforts to spread the word. The misconception here is that by cutting prices, consumers will see a good deal. The reality is that while discounts may work in the short term, [...]
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February 23, 2009
Last week, Seth Godin wrote a post about his experience trying to rent a movie in London. The frustrating thing for Seth is that he didn’t care where he rented the movie from or what the movie cost, but the movie store employee simply said, “Oh, you’re from the US. You can’t rent here.” Seth [...]
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