Drew Schiller

Posts tagged as:

obama

Branding lessons from the Obama Administration Part 3 – Brand Execution

January 26, 2009

This is the third in a three-part series in which I look at lessons we can learn from how Barack Obama and his staff are branding America during his tenure in the White House. If you haven’t already, check out part 1 (brand story), and part 2 (brand communication).
The Obama Administration’s Brand Execution
In part 2 [...]

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Branding lessons from the Obama Administration Part 2 – Brand Communication

January 23, 2009

This is the second in a three-part series in which I look at lessons we can learn from how Barack Obama and his staff are branding America during his tenure in the White House. Part one covered the Obama Administration’s brand story. 
The Obama Administration’s Brand Communication Strategy
Brand communication is a really simple concept: it’s the communication [...]

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Branding lessons from the Obama Administration Part 1 – The Story

January 21, 2009

This is the first in a three-part series in which I will look at how Barack Obama and his staff are branding America during his tenure in the White House. Whatever your political views, the Obama Administration is directing one of the largest budgets in the world and has arguably the most difficult marketing task [...]

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