Drew Schiller

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Best of the Blog (First Half of 2009)

June 30, 2009

Your Top Five (as viewed by the readers, ordered by date): How To Create A More Memorable Brand Nine ways to create a more memorable brand. I wrote this while examining the question, “Is it getting more difficult for people to remember your brand’s message?” What You Don’t Know About Branding Five important branding concepts [...]

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How To Create A More Memorable Brand

May 29, 2009

Last week, I was asked, “Is it getting more difficult for people to remember your brand’s message?” The short answer is, “yes.” Let’s look at some of the factors that make it difficult to be remembered today than in the past. What You’re Up Against Competition is always increasing, and it’s not just from traditional [...]

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What You Don’t Know About Branding

May 18, 2009

“Honestly,” the college professor said to me about the branding course he was asked to teach, “I only have six seconds worth of material: follow through on your promises and provide great service. What else is there?” The professor is basically correct: building a brand requires you to deliver on your promises with excellent service. [...]

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Build a Superstar Brand Like Michael Jordan

May 5, 2009

Did you know that the NBA calls Michael Jordan “the greatest basketball player of all time” even though Jordan isn’t statistically the greatest player? Even Magic Johnson once said, “There’s Michael Jordan and then there is the rest of us.” So why is it so accepted that Jordan is the greatest player of all time? [...]

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10 free do-it-yourself branding tips for businesses

February 16, 2009

I create logos, websites and other print materials for organizations to show their brand in the best light. I have observed that while some organizations are willing to spend money on visual design, they are not willing to spend the time and effort needed to create a truly successful brand. Brands that are successful communicate [...]

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5 goal-oriented questions that lead to a great website

February 6, 2009

When I design a new website, there are certain things I want to know about the project, otherwise I’m just designing something that looks pretty. And I think that pretty design for the sake of pretty design can be pretty ineffective. Here are five things I want to know before I start a new website: [...]

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23 ways Twitter is just like a cocktail party

January 28, 2009

Just like a networking function, Twitter is about relationship building. Here are some things to consider as you join the conversation: Introduce yourself Have a sense of humor Share interesting ideas Don’t sell Be humble Don’t have an agenda Be yourself Build relationships Compliment Smile Don’t sell Retell (retweet) great stories Ask good questions Enjoy [...]

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