Drew Schiller

Posts tagged as:

gestalt

Your brand is greater than the sum of its parts

January 27, 2009

In art school, designers are taught the Gestalt psychology principal that a whole is greater than the sum of its parts. To put the idea in layman’s terms, it means that if you put a collection of seemingly unrelated shapes in close proximity to each other, your brain will view this as a new object, [...]

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