Drew Schiller

Posts tagged as:

familiarity

Build Your Brand Through Familiarity

May 12, 2009

My wife and I live equidistantly between two grocery stores that are owned by the same company, and we shop at one particular location 95% of the time. The other day we decided to spice it up a bit and go to the other store.
It was awful.
First, we couldn’t find anything because the aisles were [...]

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