March 25, 2009
Imagine that your business is a bus, and you, the person in charge of marketing that business, are the bus driver. Now think of your business’s customers as the passengers on your bus. If you let the passengers determine what route you drive, what times you pick up and drop off, and what stops you [...]
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March 21, 2009
Last Thursday marked the start of my favorite non-family annual event: the NCAA Men’s Basketball Tournament. I’ll admit that I’m a little crazy for college basketball, but I look forward to the tournament each year from September until the beginning of March. This year my basketball craze got me thinking: what’s your March Madness? What [...]
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