April 29, 2009
How big does your business need to be to be effective? John’s Grocery, a tiny 61-year-old grocery store located in downtown Iowa City and near the University of Iowa campus, used to be a corner store that offered staples like dry goods, breads, etc. to feed families. Growing with their audience (while staying the same [...]
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April 24, 2009
While at a commercial design awards event a couple of months ago, I discovered that the submitted work was judged strictly on aesthetics. In fact, the “Judges’ Choice Award” went to a design that was rejected by the client because the design solved the problem in a way that was ineffective for the target audience. was [...]
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