March 4, 2009
As the economy continues to slump, it’s no secret that consumers spend less. To counter this, many businesses offer discounts and increase their marketing efforts to spread the word. The misconception here is that by cutting prices, consumers will see a good deal. The reality is that while discounts may work in the short term, [...]
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January 31, 2009
Like most companies in today’s economy, academic institutions are facing huge budget cuts, which inevitably leads to employee layoffs. I heard a story on NPR this morning about how Bainbridge Graduate Institute in Seattle handled its recent 16% budget cut.
Rather than bring in the board of directors and other higher-ups to cut programs and staff, [...]
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