Drew Schiller

Posts tagged as:

differentiation

Break The Rules And Be More Approachable

June 3, 2009

I’ve had my pair of Vibram FiveFingers Classics for a few days now, and I can’t tell you how many conversations I’ve had because of these shoes alone. I’ll be the first to admit that these shoes are different—but not too different. They are just different enough to make me seem more approachable and give [...]

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How To Create A More Memorable Brand

May 29, 2009

Last week, I was asked, “Is it getting more difficult for people to remember your brand’s message?” The short answer is, “yes.” Let’s look at some of the factors that make it difficult to be remembered today than in the past. What You’re Up Against Competition is always increasing, and it’s not just from traditional [...]

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Breaking the industry mold

April 3, 2009

Seth Godin offers great insight today into how nearsighted marketers have ruined the trust many people have for different industries. He concludes: “Selfish short-sighted marketers ruined it for all of us. The only way out, I think, is for a few marketers to so overwhelm the market with long-term, generous marketing that we have no choice [...]

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