June 29, 2009
We’ve all seen the commercials and heard the radio advertisements:
At Bob’s Concrete and Lumber, we treat our customers like family.
Wrong! Treating customers like family is a nice sentiment, but it doesn’t work in practice. This idea probably comes from the “family first” mantra we’re all familiar with, but let’s be honest, when things get hectic, [...]
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June 9, 2009
I held a small branding workshop last month at a local golf clubhouse that is managed by the Coralville Marriott. Working with the Marriott staff to coordinate everything was simple, and the space was perfect (nice facilities beautiful scenery). That was the good.
Then last week I received a charge for the space that was more [...]
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