February 16, 2009
I create logos, websites and other print materials for organizations to show their brand in the best light. I have observed that while some organizations are willing to spend money on visual design, they are not willing to spend the time and effort needed to create a truly successful brand. Brands that are successful communicate [...]
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February 3, 2009
Lack of helpful signage is a huge pet peeve of mine. This sign is posted on the door of a high-traffic pedestrian walk-through in downtown Iowa City. There’s an arrow pointing up, implying “go this way.” Then, when you get up to the door, there’s a small sign with even smaller type that says, “Please [...]
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