Drew Schiller

Posts tagged as:

brand value

Is Brand Value a Big Fat Lie?

May 13, 2009

Last month, Google became the world’s first $100 billion brand. Does that mean that its assets are valued at $100 billion? No. So does that mean its annual revenues total $100 billion? No. In fact, Google’s 2008 revenue was around $22 billion, and its 2008 total assets were valued at around $32 billion. Those two [...]

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