Drew Schiller

Posts tagged as:

ads

Treat Customers Like Customers

June 29, 2009

We’ve all seen the commercials and heard the radio advertisements: At Bob’s Concrete and Lumber, we treat our customers like family. Wrong! Treating customers like family is a nice sentiment, but it doesn’t work in practice. This idea probably comes from the “family first” mantra we’re all familiar with, but let’s be honest, when things [...]

Read the full article →

Can marketers borrow authenticity from children?

February 25, 2009

My wife and I saw one of Microsoft’s new “Rookies” campaign commercials, and I have to tell you, it’s one of the cutest things we’ve seen in awhile. Then I saw the ad again, and I got to thinking. The star of the commercial, Kylie, is 4 ½ years old, and she is demonstrating how [...]

Read the full article →

KansasCity.com takes another step toward failure

February 12, 2009

I’m a registered member of KansasCity.com, the Kansas City Star’s website, because I grew up in KC and I like to keep up with what’s going on in my hometown (to be honest, I mostly read about the Kansas City area sports teams). This morning, I received an email from them with the subject line: [...]

Read the full article →

My Super Bowl brand winner and loser

February 2, 2009

I love the Super Bowl and all the hype surrounding the ads. The ads were mildly disappointing this year, but given the state of the economy, I think this is okay. I’m going to save you from a breakdown of my favorites, and instead point you to my brand winner and brand loser. The brand [...]

Read the full article →