Your website is your most valuable employee. Let’s call her Wanda; Wanda the Website.
Wanda is the 24×7 liaison to your customers; working in 194 countries on evenings, weekends, holidays, while you’re on vacation, when you’re in meetings—she is always available.
Here’s the thing about Wanda: she can be the ideal employee. When you tell her about a new product or an upcoming sale, she remembers every detail no matter what time of day it is. She is always ready to capture new leads, operate the cash register, or tell the public about what makes your company unique.
But there’s a downside to Wanda: she can’t think for herself. If you ignore her, her knowledge of your company will become outdated. If you don’t pay attention to the words she says, she may be turning more potential customers away than she is bringing in. And if you don’t pay attention to how she looks, she may as well be wearing sweatpants and a scrunchy to sales meetings.
If you treat her with respect and train her properly, Wanda can be the best employee your company has. But if you take her for granted, she will do you more harm than good.
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