From the category archives:

Marketing

The fake sale

April 20, 2009

While shopping for a new reading chair to place in my office, I had a conversation with the furniture store sales associate. “What’s this ‘Million Dollar Sell-Off’ you have going on right now?” I asked. He answered, “Oh it’s the same sale we always have, just with a different name.” The salesperson showed me that [...]

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Google can’t build your brand

April 8, 2009

Because of my background designing websites, small business owners and marketers often ask me about search engine optimization (SEO). How can I get my website to show up higher in Google rankings? How much money should I expect to spend on SEO? Why isn’t my website showing up in search engines at all? Disclaimer: I [...]

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Breaking the industry mold

April 3, 2009

Seth Godin offers great insight today into how nearsighted marketers have ruined the trust many people have for different industries. He concludes: “Selfish short-sighted marketers ruined it for all of us. The only way out, I think, is for a few marketers to so overwhelm the market with long-term, generous marketing that we have no choice [...]

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What’s your March Madness?

March 21, 2009

Last Thursday marked the start of my favorite non-family annual event: the NCAA Men’s Basketball Tournament. I’ll admit that I’m a little crazy for college basketball, but I look forward to the tournament each year from September until the beginning of March. This year my basketball craze got me thinking: what’s your March Madness? What [...]

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Can marketers borrow authenticity from children?

February 25, 2009

My wife and I saw one of Microsoft’s new “Rookies” campaign commercials, and I have to tell you, it’s one of the cutest things we’ve seen in awhile. Then I saw the ad again, and I got to thinking. The star of the commercial, Kylie, is 4 ½ years old, and she is demonstrating how [...]

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Always start with a story

February 24, 2009

Business plan guru Tim Berry wrote a post last week on his Up and Running blog that really hit home with me. Tim was listening to a number of pitches from companies looking for angel investments, and he realized that by the time many of the presenters were about halfway through their allotted ten minutes, [...]

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KansasCity.com takes another step toward failure

February 12, 2009

I’m a registered member of KansasCity.com, the Kansas City Star’s website, because I grew up in KC and I like to keep up with what’s going on in my hometown (to be honest, I mostly read about the Kansas City area sports teams). This morning, I received an email from them with the subject line: [...]

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It’s all in the name: TV.com versus Hulu

February 5, 2009

I had never heard of TV.com until about a week or two ago when I saw an ad on NYTimes.com. Well, I say I’ve never heard of it, but it’s just as likely that I simply don’t remember it. I remember exactly when I heard about Hulu.com from my good friend Alan who said it [...]

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