From the category archives:

Branding

Brand Ownership Yields Repeat Business, Referrals, and Tons of Goodwill

February 3, 2010

Almost a year ago I wrote an article detailing how my jeweler pays for his customer’s parking tickets and I compared his approach to the women’s clothing store across the street that rushed my wife out the door to feed the parking meter (effectively forcing her to drop the clothes she was going to try [...]

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Best of the Blog (First Half of 2009)

June 30, 2009

Your Top Five (as viewed by the readers, ordered by date):
How To Create A More Memorable Brand
Nine ways to create a more memorable brand. I wrote this while examining the question, “Is it getting more difficult for people to remember your brand’s message?”
What You Don’t Know About Branding
Five important branding concepts you may not be [...]

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Good To Bad To Great

June 9, 2009

I held a small branding workshop last month at a local golf clubhouse that is managed by the Coralville Marriott. Working with the Marriott staff to coordinate everything was simple, and the space was perfect (nice facilities beautiful scenery). That was the good.
Then last week I received a charge for the space that was more [...]

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Laziness Leads To Losses

June 1, 2009

I had a nice brunch over the weekend at a little restaurant in a bedroom community outside of Iowa City. After our meal ended, the four of us sat at our table chatting.
At 1:30 p.m., we were one of two tables in the restaurant, and the staff was starting to relax from their day’s work. [...]

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How To Create A More Memorable Brand

May 29, 2009

Last week, I was asked, “Is it getting more difficult for people to remember your brand’s message?”
The short answer is, “yes.” Let’s look at some of the factors that make it difficult to be remembered today than in the past.
What You’re Up Against
Competition is always increasing, and it’s not just from traditional sources (i.e., you [...]

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What You Don’t Know About Branding

May 18, 2009

“Honestly,” the college professor said to me about the branding course he was asked to teach, “I only have six seconds worth of material: follow through on your promises and provide great service. What else is there?”
The professor is basically correct: building a brand requires you to deliver on your promises with excellent service. It’s [...]

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Is Brand Value a Big Fat Lie?

May 13, 2009

Last month, Google became the world’s first $100 billion brand. Does that mean that its assets are valued at $100 billion? No. So does that mean its annual revenues total $100 billion? No. In fact, Google’s 2008 revenue was around $22 billion, and its 2008 total assets were valued at around $32 billion. Those two [...]

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Build Your Brand Through Familiarity

May 12, 2009

My wife and I live equidistantly between two grocery stores that are owned by the same company, and we shop at one particular location 95% of the time. The other day we decided to spice it up a bit and go to the other store.
It was awful.
First, we couldn’t find anything because the aisles were [...]

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Add Value To Your Bottom Line With Your Brand

May 11, 2009

Businesses, especially small ones, are traditionally valued by what can be tallied by accountants and auditors. Sales, inventory, payroll, accounts receivable, debts, etc. This is a fine way to value a business to settle on a purchase price, but this doesn’t account for what I see as the most important factor in valuing a small [...]

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Always Be Serving

May 8, 2009

“It has always been my belief that a man should do his best, regardless of how much he receives for his services, or the number of people he may be serving or the class of people served.” – Napoleon Hill
We have all walked into a business (or contacted a customer service department, etc.) and felt [...]

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