Comments on: Brand Ownership Yields Repeat Business, Referrals, and Tons of Goodwill http://www.drewschiller.com/blog/brand-ownership/ Marking, Business and Web Design. Sat, 10 Apr 2010 15:25:36 +0000 hourly 1 http://wordpress.org/?v=3.0.3 By: Jamie Beckland http://www.drewschiller.com/blog/brand-ownership/#comment-96 Jamie Beckland Mon, 08 Feb 2010 04:43:39 +0000 http://www.drewschiller.com/?p=674#comment-96 It's important to acknowledge that we use brand loyalty as a shortcut to make our lives easier - and for brands to look for ways to make our lives easier.<br><br>To take your ketchup example, the no-drip lid was a big innovation and something that will keep me buying ketchup that is quick to use. Similarly with your jeweler, you know you won't have to shop around at a bunch of places, comparing prices, to get a decent quality piece at a fair price.<br><br>That is the kind of commitment that allows you to charge more-than-commodity prices. It's important to acknowledge that we use brand loyalty as a shortcut to make our lives easier – and for brands to look for ways to make our lives easier.

To take your ketchup example, the no-drip lid was a big innovation and something that will keep me buying ketchup that is quick to use. Similarly with your jeweler, you know you won't have to shop around at a bunch of places, comparing prices, to get a decent quality piece at a fair price.

That is the kind of commitment that allows you to charge more-than-commodity prices.

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