Your Top Five (as viewed by the readers, ordered by date):
How To Create A More Memorable Brand
Nine ways to create a more memorable brand. I wrote this while examining the question, “Is it getting more difficult for people to remember your brand’s message?”
What You Don’t Know About Branding
Five important branding concepts you may not be thinking enough about. I was inspired to write this when an MBA professor mentioned to me that he only had six seconds worth of material to teach about branding. (Boy was he wrong!)
10 free do-it-yourself branding tips for businesses
Some basic tips to think about and remember on a daily basis. They’re all free, and all things you can implement today!
Energy
My 78-year-old grandfather, now 79, is the busiest, most active person I know. Want to be inspired? Read this!
Your brand is greater than the sum of its parts
This takes a look at branding through Gestalt psychology. Surprisingly, I get search engine hits every day from people looking for Gestalt branding!
Five More Good Ones (chosen by me):
Is Brand Value a Big Fat Lie?
Looking at how Google is valued at over $100 billion and what brand value really means.
The Fake Sale
A huge furniture store tried to dupe me (and everyone else) with a “Million Dollar Sell-Off” sale that featured the exact same prices they always have. That’s a promotion, not a sale!
Google can’t build your brand
How business owners and Internet marketers should look at search engines and their brand.
“No” is not a service
Smart businesses find a way to be helpful, even when they can’t provide the service a consumer is looking for.
The Year of Execution
This is my manifesto for 2009. So far I’d give myself a B-minus. Lots more work to do in the second half of the year!
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