Comments on: A Tale of Two Parking Tickets http://www.drewschiller.com/blog/a-tale-of-two-parking-tickets/ Marking, Business and Web Design. Sat, 10 Apr 2010 15:25:36 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: Brand Ownership Yields Repeat Business, Referrals, and Tons of Goodwill http://www.drewschiller.com/blog/a-tale-of-two-parking-tickets/#comment-95 Brand Ownership Yields Repeat Business, Referrals, and Tons of Goodwill Wed, 03 Feb 2010 16:01:01 +0000 http://www.drewschiller.com/?p=429#comment-95 [...] a year ago I wrote an article detailing how my jeweler pays for his customer’s parking tickets and I compared his approach to [...] [...] a year ago I wrote an article detailing how my jeweler pays for his customer’s parking tickets and I compared his approach to [...]

]]> By: Drew Schiller http://www.drewschiller.com/blog/a-tale-of-two-parking-tickets/#comment-87 Drew Schiller Sat, 25 Apr 2009 19:14:24 +0000 http://www.drewschiller.com/?p=429#comment-87 Thank you for your excellent points, George. You make an excellent point that retailers are also consumers, and they should look at their business as a customer would. You aren't naive at all—in business, like attracts like. Businesses that show genuine interest in their customers will attract customers with a genuine interest in their success. Conversely, businesses that, as you say, whine to you, at you, and about you, will attract the exact customers that cause them complain even more; if they attract any new customers at all!<br><br>Thanks for sounding off and sharing your thoughts! Thank you for your excellent points, George. You make an excellent point that retailers are also consumers, and they should look at their business as a customer would. You aren't naive at all—in business, like attracts like. Businesses that show genuine interest in their customers will attract customers with a genuine interest in their success. Conversely, businesses that, as you say, whine to you, at you, and about you, will attract the exact customers that cause them complain even more; if they attract any new customers at all!

Thanks for sounding off and sharing your thoughts!

]]> By: Drew Schiller http://www.drewschiller.com/blog/a-tale-of-two-parking-tickets/#comment-60 Drew Schiller Sat, 25 Apr 2009 14:14:24 +0000 http://www.drewschiller.com/?p=429#comment-60 Thank you for your excellent points, George. You make an excellent point that retailers are also consumers, and they should look at their business as a customer would. You aren't naive at all—in business, like attracts like. Businesses that show genuine interest in their customers will attract customers with a genuine interest in their success. Conversely, businesses that, as you say, whine to you, at you, and about you, will attract the exact customers that cause them complain even more; if they attract any new customers at all!<br><br>Thanks for sounding off and sharing your thoughts! Thank you for your excellent points, George. You make an excellent point that retailers are also consumers, and they should look at their business as a customer would. You aren't naive at all—in business, like attracts like. Businesses that show genuine interest in their customers will attract customers with a genuine interest in their success. Conversely, businesses that, as you say, whine to you, at you, and about you, will attract the exact customers that cause them complain even more; if they attract any new customers at all!

Thanks for sounding off and sharing your thoughts!

]]> By: George http://www.drewschiller.com/blog/a-tale-of-two-parking-tickets/#comment-59 George Sat, 25 Apr 2009 06:40:10 +0000 http://www.drewschiller.com/?p=429#comment-59 Nice post, Drew, and an important point. It would also seem important for the jewelry store to offer this service to every customer - that is to say that the policy is so ingrained in the minds of the sales associates that it is automatic. Otherwise, the word of mouth would turn sour when the friend of the paid parking ticket client doesn't get his or her ticket paid and he or she tells another twenty people the bad story. <br><br>Back to your examples, those who work in retail stores downtown are customers in every other store they shop. Why do they expect a certain level of treatment from every other store and then fail to understand consumer needs in their own places of business? I wonder how much the clothing store owner complains about his or her shopping experience in other stores? I would imagine that he or she does. As for the jeweler, I wonder if he or she experiences shopping in other stores and notices the good? It's all a matter of attitude. Since it is proven that what one thinks will happen, will happen, shouldn't one always think the best? (including kinder thoughts about the meter attendants who are simply doing a job well?)<br><br>I may be naive, but it seems to me that retailers ought to, as the old song goes: accentuate the positive and eliminate the negative. Like you, I want to shop with people who are interested in me, like me, and take care of me; not whine to me, at me, about me and send me on my way empty-handed. Thanks for the blog and for the chance to sound off. Nice post, Drew, and an important point. It would also seem important for the jewelry store to offer this service to every customer – that is to say that the policy is so ingrained in the minds of the sales associates that it is automatic. Otherwise, the word of mouth would turn sour when the friend of the paid parking ticket client doesn't get his or her ticket paid and he or she tells another twenty people the bad story.

Back to your examples, those who work in retail stores downtown are customers in every other store they shop. Why do they expect a certain level of treatment from every other store and then fail to understand consumer needs in their own places of business? I wonder how much the clothing store owner complains about his or her shopping experience in other stores? I would imagine that he or she does. As for the jeweler, I wonder if he or she experiences shopping in other stores and notices the good? It's all a matter of attitude. Since it is proven that what one thinks will happen, will happen, shouldn't one always think the best? (including kinder thoughts about the meter attendants who are simply doing a job well?)

I may be naive, but it seems to me that retailers ought to, as the old song goes: accentuate the positive and eliminate the negative. Like you, I want to shop with people who are interested in me, like me, and take care of me; not whine to me, at me, about me and send me on my way empty-handed. Thanks for the blog and for the chance to sound off.

]]> By: Drew Schiller http://www.drewschiller.com/blog/a-tale-of-two-parking-tickets/#comment-54 Drew Schiller Wed, 22 Apr 2009 18:50:10 +0000 http://www.drewschiller.com/?p=429#comment-54 Thanks Ryan, I appreciate the feedback! Thanks Ryan, I appreciate the feedback!

]]> By: Ryan http://www.drewschiller.com/blog/a-tale-of-two-parking-tickets/#comment-53 Ryan Wed, 22 Apr 2009 18:46:10 +0000 http://www.drewschiller.com/?p=429#comment-53 Wow, great post. Wow, great post.

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