There’s no shortage of information and awesome blog posts, podcasts and videos. And while reading, listening and watching content like this is helpful, like you I know that when I need to do something to improve my business, the toughest thing isn’t deciding to change.
The toughest thing for me (and for everyone else in the world) is actually making that change.
You see I’ve always been a ‘thinker’, but I haven’t always been much of a ‘doer’.
In fact, I used to be genuinely confused as to why my business wasn’t doing as well as I expected. I knew everything I needed to know, but something was missing.
Then on a whim a few years ago I joined a coaching program with a local business coach. And that’s when everything clicked for me.
I discovered that we aren’t judged by what we know, but by what we do.
And I wasn’t doing much of anything.
And that coaching program transformed me step-by-step into the doer I desperately needed to be.
Honestly I wouldn’t be writing this today if it weren’t for that program.
And that is why I created the Freelance Formula Private Coaching Program – to help you make the changes necessary to reach your full potential as a successful independent business owner.
You can see what the program has to offer here. When you watch the video, you’ll see what this private coaching will mean for you and your business.
I’ve personally invested thousands on my own business coaching, and now you can reap the benefits for just a fraction of that. If you are interested in becoming a ‘doer’, this is one of the best ways I know how.
Top photo by Brian Hillegas
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We all judge others. You do it. I do it. My 80-year-old Jewish Grandmother does it.
And whether we pay attention to the judgements we make or not, it’s just human nature. Our brains like to pigeon-hole other people for easy categorization (brains are remarkably lazy and efficient that way).
What I’m trying to say here is that first impressions matter, because that first impression is when you get categorized in someone’s mind as attractive, smart, witty, slow, jerky, or whatever.
And when you’re a freelancer, first impressions really matter, because sometimes landing that next big client can mean the difference between a 4-star dinner and PB&J (again). So the trick when you’re first meeting with a client is to appear smarter than your competition.
Notice I said “appear” smarter. Listen, we’re all smart and talented here.
Andy Warhol didn’t have more talent than countless “unknown” artists from the 1960s. In fact, he tried to remove all signs of his talent from his work.
The difference was that Andy Warhol was a marketing genius. He could sell the crap out of his ideas – I mean, he painted Campbell’s Soup cans for crying out loud. Try painting boxes of Lean Cuisine or Hot Pockets and see where that gets you.
So when you’re selling your services, talent and intelligence take a back seat to marketing and sales.
Unfortunately, when we’re in school they only teach us the talent part, and they leave out the valuable business skills we really need to make money in our industries.
Well, through trial and error (mostly error) and a ton of research, I’ve found some simple, proven sales techniques that you can use to look smarter today. And I made a video to show them to you.
The best part is that these aren’t “sleazy” sales tricks. These are bona fide strategies that will make clients think you’re the cat’s meow.
So go check out the video and let me know what you think.
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